Introduction
As a Product Manager at Uber, designing a smartwatch app presents an exciting opportunity to extend our service ecosystem and enhance user experience. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions. Let's dive in.
Tip
Does this approach sound good? I'd be happy to adjust based on your feedback.
Step 1
Clarifying Questions (3 minutes)
Why it matters: This helps frame the solution within Uber's existing ecosystem. Expected answer: Yes, it's for Uber. Impact on approach: We'll leverage Uber's resources and align with current product suite.
Why it matters: Different platforms have varying capabilities and user bases. Expected answer: Focus on Apple Watch initially. Impact on approach: We'll tailor our design to Apple Watch's specific features and constraints.
Why it matters: This information could guide our design decisions. Expected answer: Limited data available, mostly from competitor analysis. Impact on approach: We'll need to conduct primary research and make some educated assumptions.
Propose the Goal
Given Uber's focus on providing convenient transportation solutions, I believe our goal should be to streamline the ride-hailing experience through a smartwatch app, making it faster and more accessible for users on the go. Does this align with your vision?
Define the Scope
For this product design challenge, should we focus on core ride-hailing features, or should we also consider integrating other Uber services like Uber Eats?
Based on our discussion, I'll assume we're focusing on core ride-hailing features for an Apple Watch app, with the primary goal of streamlining the user experience for frequent Uber riders.
Tip
I'll take a moment to organize my thoughts before moving to the next step.
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