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Product Management Design Question: Uber smartwatch app concept showing quick ride booking interface

You are a Product Manager at Uber. Design a smartwatch app.

Product Design Medium Member-only
Product Design User Experience Feature Prioritization Ride-hailing Wearable Technology Transportation
User Experience Product Design Mobile Apps Uber Smartwatch

Introduction

As a Product Manager at Uber, designing a smartwatch app presents an exciting opportunity to extend our service ecosystem and enhance user experience. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're designing this smartwatch app specifically for Uber. Is that correct?

Why it matters: This helps frame the solution within Uber's existing ecosystem. Expected answer: Yes, it's for Uber. Impact on approach: We'll leverage Uber's resources and align with current product suite.

  • Are we focusing on a particular smartwatch platform, like Apple Watch or Wear OS, or should we consider a cross-platform approach?

Why it matters: Different platforms have varying capabilities and user bases. Expected answer: Focus on Apple Watch initially. Impact on approach: We'll tailor our design to Apple Watch's specific features and constraints.

  • Do we have any existing user research or data on Uber users' smartwatch usage or preferences?

Why it matters: This information could guide our design decisions. Expected answer: Limited data available, mostly from competitor analysis. Impact on approach: We'll need to conduct primary research and make some educated assumptions.

Propose the Goal

Given Uber's focus on providing convenient transportation solutions, I believe our goal should be to streamline the ride-hailing experience through a smartwatch app, making it faster and more accessible for users on the go. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on core ride-hailing features, or should we also consider integrating other Uber services like Uber Eats?

Based on our discussion, I'll assume we're focusing on core ride-hailing features for an Apple Watch app, with the primary goal of streamlining the user experience for frequent Uber riders.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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