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Product Management Design Question: Creating a safe messaging app for children with parental controls

Design Whatsapp for children.

Product Design Medium Member-only
User-Centered Design Feature Prioritization Safety Considerations Social Media EdTech Family Technology
User Experience Messaging Apps Product Design Child Safety Parental Controls

Introduction

Designing WhatsApp for children is an intriguing challenge that requires careful consideration of safety, usability, and age-appropriate features. We'll need to balance the communication needs of young users with parental controls and educational elements. I'll approach this by first clarifying our objectives, then analyzing user segments, identifying pain points, and proposing solutions tailored for children's use of messaging apps.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a new product within the WhatsApp ecosystem. Is that correct, or are we considering a standalone app?

Why it matters: This impacts how we leverage existing infrastructure and brand recognition. Expected answer: It's within the WhatsApp ecosystem. Impact on approach: We'd need to consider integration with existing WhatsApp features and user base.

  • I'm assuming we're targeting children aged 6-12. Is this the right age range, or should we consider a different demographic?

Why it matters: Different age groups have vastly different needs and capabilities. Expected answer: Yes, 6-12 is the target age range. Impact on approach: We'll focus on features suitable for elementary school-aged children.

  • Are there any specific regulatory constraints we need to consider, such as COPPA in the US?

Why it matters: Compliance is crucial when designing for children. Expected answer: Yes, we need to comply with COPPA and similar regulations globally. Impact on approach: We'll need to incorporate robust parental controls and data protection measures.

Propose the Goal

Given WhatsApp's focus on secure, easy-to-use messaging, I believe our goal is to create a safe, engaging, and educational communication platform for children that empowers them to connect with friends and family under parental supervision. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on core messaging features, or should we also consider educational elements and parental controls?

Based on your answers, I'll assume we're designing a child-friendly version of WhatsApp for 6-12 year-olds, focusing on core messaging with robust parental controls and some educational features, all while ensuring compliance with child protection regulations.

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