How would you improve Amazon Drive/Storage?

Introduction

Amazon Drive/Storage is a cloud storage service that allows users to securely store, access, and share their digital content across devices. To improve this product, we need to consider its current market position, user needs, and potential areas for innovation. I'll outline a strategic approach to enhance Amazon Drive/Storage, focusing on user experience, feature set, and integration within the Amazon ecosystem.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking about Amazon Drive's position in the competitive cloud storage market. Could you provide insights into our current market share and primary competitors?

Why it matters: Determines if we focus on differentiation or feature parity Expected answer: Moderate market share, competing with Google Drive and Dropbox Impact on approach: Would prioritize unique features leveraging Amazon's ecosystem

• Considering user behavior, I'm curious about cross-platform usage patterns. What percentage of our users actively use Amazon Drive across multiple devices (e.g., desktop, mobile, tablet)?

Why it matters: Influences our focus on seamless sync vs. platform-specific optimizations Expected answer: 60% of users access from multiple devices Impact on approach: Would emphasize cross-platform consistency and sync improvements

• Regarding product lifecycle, I'm wondering about our current stage and key metrics. Are we in a growth phase, and what are our primary KPIs (e.g., user acquisition, retention, storage utilization)?

Why it matters: Shapes our strategy between user acquisition and retention efforts Expected answer: Moderate growth, focusing on increasing storage utilization and retention Impact on approach: Would prioritize features that encourage increased usage and loyalty

• Considering company alignment, how does Amazon Drive fit into Amazon's broader strategy, particularly with respect to AWS and Prime offerings?

Why it matters: Ensures our improvements align with overall company objectives Expected answer: Strategic importance in retaining Prime users and potential AWS integration Impact on approach: Would explore Prime-exclusive features and AWS synergies