How would you improve Prime Music/Music Unlimited?

Introduction

To improve Prime Music/Music Unlimited, we need to analyze the current state of the product, identify key user segments, and address critical pain points. I'll outline a strategic approach to enhance the service, focusing on user experience, content offerings, and competitive differentiation.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary use cases for Prime Music/Music Unlimited. Could you help me understand the most common scenarios in which users engage with the service?

Why it matters: Determines which features to prioritize and optimize Expected answer: Commuting, workout sessions, and background music for work Impact on approach: Would focus on mobile experience and playlist curation

• Considering user behavior, I'm curious about cross-platform usage patterns. How do users typically transition between devices when using Prime Music/Music Unlimited?

Why it matters: Influences the need for seamless cross-device experiences Expected answer: Users frequently switch between mobile, desktop, and smart speakers Impact on approach: Would prioritize cross-device continuity and syncing features

• Regarding product lifecycle, where does Prime Music/Music Unlimited currently stand in terms of market penetration and growth? What are the key metrics driving this improvement initiative?

Why it matters: Helps determine if we should focus on acquisition or retention Expected answer: Moderate market share with slowing growth; focus on user engagement Impact on approach: Would emphasize features to increase daily active users and listening time

• In terms of company alignment, how does Prime Music/Music Unlimited fit into Amazon's broader ecosystem and strategy? Are there specific synergies we should be leveraging?

Why it matters: Ensures our improvements align with overall company objectives Expected answer: Integration with Prime benefits and Alexa devices is crucial Impact on approach: Would explore deeper integration with other Amazon services and hardware