How would you improve Amazon Registry?

Introduction

Improving Amazon Registry is a critical task that could significantly enhance the user experience and drive business growth. As we dive into this challenge, I'll focus on understanding the current state of the product, identifying key user segments and pain points, and proposing innovative solutions that align with Amazon's broader strategic goals.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking about the primary use cases for Amazon Registry. Could you help me understand the main reasons people create and use registries on Amazon?

Why it matters: This will help us focus our improvements on the most critical user needs. Expected answer: Wedding and baby registries are the most common use cases. Impact on approach: If there are other significant use cases, we might need to consider a more diverse set of user needs.

• Considering user behavior, I'm curious about cross-platform usage patterns. How do users typically interact with Amazon Registry across different devices (mobile, desktop, app)?

Why it matters: This will inform our design decisions and help prioritize platform-specific improvements. Expected answer: Mobile usage is dominant, with desktop used for initial setup. Impact on approach: If mobile is indeed dominant, we'd prioritize mobile-first improvements and ensure seamless cross-device experiences.

• Thinking about the product lifecycle, where would you say Amazon Registry is currently positioned? Are we looking at early growth, maturation, or a need for reinvention?

Why it matters: This will help determine if we should focus on expanding features, optimizing existing ones, or completely rethinking the product. Expected answer: Mature product with strong market position but facing increased competition. Impact on approach: If mature, we'd likely focus on optimization and differentiation rather than fundamental feature expansion.

• In terms of company alignment, what are the key business metrics or goals driving this improvement initiative for Amazon Registry?

Why it matters: Ensures our improvements align with broader company objectives. Expected answer: Increase in Prime memberships, higher average order value for registry purchases. Impact on approach: Would focus on solutions that drive these specific metrics while improving user experience.