How would you improve Clubhouse?

Introduction

Improving Clubhouse presents an exciting opportunity to enhance a platform that revolutionized audio-based social networking. As we dive into this challenge, we'll focus on identifying key user segments, analyzing pain points, and developing innovative solutions that align with Clubhouse's unique value proposition in the social media landscape.

Step 1

Clarifying Questions (5 mins)

• Looking at Clubhouse's rapid growth and subsequent decline, I'm curious about its current position in the market. Could you share insights on user retention rates and engagement metrics compared to its peak?

Why it matters: Determines if we focus on user acquisition or retention strategies Expected answer: Significant drop in retention and daily active users since 2021 Impact on approach: Would prioritize re-engagement and retention features

• Considering the evolving social media landscape, I'm wondering about Clubhouse's primary use cases today. How have they shifted since the platform's initial launch, and what are the most popular types of rooms or conversations?

Why it matters: Helps identify core value propositions to enhance Expected answer: Shift from celebrity-driven to niche community discussions Impact on approach: Would focus on features supporting community building and discovery

• Given the rise of audio features on other platforms, I'm interested in understanding Clubhouse's unique differentiators. What features or aspects of the user experience set Clubhouse apart from competitors like Twitter Spaces or Spotify Live?

Why it matters: Identifies areas of competitive advantage to leverage Expected answer: Emphasis on spontaneous, live conversations and network effects Impact on approach: Would explore ways to enhance serendipitous discovery and real-time interaction

• Considering Clubhouse's initial invite-only model, I'm curious about the current user acquisition strategy. What are the primary channels for new user growth, and how has the onboarding process evolved?

Why it matters: Informs potential improvements in user acquisition funnel Expected answer: Shift to open access with focus on organic growth through existing users Impact on approach: Would look at optimizing viral loops and improving new user experience