As PM for Google Meet, would you increase video quality with higher bandwidth usage, or maintain current quality with lower data consumption?

Introduction

The trade-off we're examining today is whether to increase video quality for Google Meet at the cost of higher bandwidth usage, or maintain current quality while keeping data consumption low. This decision impacts user experience, technical infrastructure, and business goals. I'll analyze this trade-off through multiple lenses, considering user needs, technical constraints, and strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming this is a global consideration for all Google Meet users. Is that correct, or are we focusing on specific markets or user segments?

Why it matters: Helps tailor the solution to specific user needs and technical constraints Expected answer: Global consideration Impact on approach: Would need to account for varying internet infrastructure globally

• Business Context: How does Google Meet's performance impact our overall business goals? Is it primarily about user growth, revenue, or competing with other video conferencing tools?

Why it matters: Aligns solution with strategic priorities Expected answer: Focus on user growth and retention to compete with Zoom Impact on approach: Would prioritize user experience metrics over short-term monetization

• User Impact: What feedback have we received from users about video quality versus data usage? Are there specific user segments more sensitive to either aspect?

Why it matters: Ensures we're addressing actual user pain points Expected answer: Mixed feedback, with some users prioritizing quality and others data usage Impact on approach: Might lead to a segmented solution or user-controlled settings

• Technical: What are our current bandwidth limitations and how much room do we have to increase video quality without significant infrastructure changes?

Why it matters: Determines feasibility and cost of quality improvements Expected answer: Some headroom, but significant increases would require infrastructure upgrades Impact on approach: Would influence the extent of quality improvements we could consider

• Timeline: Is there a specific event or competitive pressure driving this decision, or is this part of our regular product improvement cycle?

Why it matters: Helps prioritize and scope the project Expected answer: Regular improvement cycle, but with an eye on competitive landscape Impact on approach: Would allow for a more measured, data-driven approach rather than a rushed decision