Introduction
I'm excited to dive into improving Netflix's Continue Watching feature. This functionality is crucial for user engagement and retention, serving as a bridge between viewing sessions. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points, before proposing and evaluating solutions. Let's begin by ensuring we're aligned on the key aspects of this improvement initiative.
Step 1
Clarifying Questions
Why it matters: Different platforms may have unique constraints and opportunities. Expected answer: Focus on improving across all platforms. Impact on approach: Would need to consider cross-platform consistency and potential technical limitations.
Why it matters: Helps quantify the feature's importance and potential impact of improvements. Expected answer: 60% of sessions start from Continue Watching, with daily active users interacting 3-4 times. Impact on approach: High engagement would prioritize optimizing the existing flow rather than radical changes.
Why it matters: Helps understand if we're playing catch-up or innovating ahead of the market. Expected answer: Amazon Prime's "Jump to" feature has received positive user feedback. Impact on approach: Would consider incorporating similar functionality while maintaining Netflix's unique UX.
Why it matters: Determines if we should focus on optimization or expansion of capabilities. Expected answer: Mature feature with room for personalization and AI-driven improvements. Impact on approach: Would explore AI and machine learning solutions to enhance the user experience.
Tip
Before we move on to user segmentation, I'd like to take a moment to organize my thoughts based on your responses. This will ensure our discussion remains focused and productive.
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