How would you improve Netflix Original Content?

Introduction

To improve Netflix Original Content, we need to focus on enhancing the quality, diversity, and engagement of our original productions. This initiative is crucial for Netflix's continued growth and competitiveness in the streaming market. I'll approach this challenge by analyzing our user segments, identifying pain points, generating innovative solutions, and establishing metrics for success.

Step 1

Clarifying Questions

• Looking at Netflix's global presence, I'm thinking about the diversity of our audience. Could you provide insights into how our original content strategy varies across different regions or markets?

Why it matters: Determines if we need to tailor our improvement strategies for specific markets or aim for a more universal approach. Expected answer: Content strategies differ significantly across regions, with local productions gaining importance. Impact on approach: Would focus on developing a framework for balancing global appeal with local relevance.

• Considering the competitive landscape, I'm curious about our current content performance metrics. How do our originals compare to licensed content in terms of viewer engagement and retention?

Why it matters: Helps identify whether we need to focus more on improving quality, quantity, or specific genres of original content. Expected answer: Originals outperform in some categories but lag in others, with varying performance across different viewer segments. Impact on approach: Would prioritize improvements in underperforming categories and leverage strengths in high-performing areas.

• Given the evolving nature of content consumption, I'm wondering about our current content discovery and recommendation systems. How effective are they in promoting our original content to the right audiences?

Why it matters: Determines if content improvement should be coupled with enhancements in content discovery and personalization. Expected answer: Current systems are effective but there's room for improvement, especially for niche content and new releases. Impact on approach: Would consider integrating content improvement strategies with advancements in AI-driven recommendations.

• Considering the long-term view, I'm thinking about our content pipeline and production processes. What's our current timeline from concept to release for original content, and how does this compare to industry standards?

Why it matters: Identifies potential bottlenecks in the content creation process that might be affecting quality or timeliness. Expected answer: Production timelines vary widely but are generally competitive, with some genres facing longer development cycles. Impact on approach: Would explore ways to optimize the production pipeline without compromising quality, potentially through innovative technologies or processes.