How would you improve WhatsApp Business?

Introduction

To improve WhatsApp Business, we need to analyze its current state, identify key pain points, and develop innovative solutions that enhance its value proposition for businesses. I'll approach this by examining user segments, analyzing pain points, generating solutions, and proposing metrics to measure success.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking WhatsApp Business might be at a critical growth stage where we're balancing user acquisition with feature expansion. Could you help me understand where we are in the product lifecycle and what metrics are driving this improvement initiative?

Why it matters: Determines if we optimize for scale vs feature expansion Expected answer: Mid-growth phase with rising customer acquisition costs Impact on approach: Would focus on retention and optimization over new features

• Considering user behavior, I'm curious about the primary use cases for WhatsApp Business. Are we seeing more traction in customer support, sales, or marketing communications?

Why it matters: Helps prioritize feature improvements aligned with user needs Expected answer: Customer support is the dominant use case Impact on approach: Would focus on enhancing customer service capabilities

• Regarding external factors, how has the competitive landscape evolved recently? Are there any emerging players or features from competitors that are gaining traction?

Why it matters: Identifies potential areas for differentiation or catch-up Expected answer: Increased competition from messaging platforms offering business features Impact on approach: Would emphasize unique WhatsApp strengths while addressing competitive gaps

• In terms of company alignment, what are the key business objectives for WhatsApp Business in the next 12-18 months? Are we prioritizing user growth, monetization, or something else?

Why it matters: Ensures our improvements align with overall company strategy Expected answer: Balancing user growth with increased monetization Impact on approach: Would focus on features that drive both adoption and revenue