How would you increase the growth rate of Uber?

Thank you for providing the context and instructions. I'll now address the question "How would you increase the growth rate of Uber?" from the perspective of a seasoned VP of Product interviewing for a senior product leadership role.

Introduction

To increase Uber's growth rate, we need to analyze the current state of the business, identify key growth levers, and develop strategies that will drive user acquisition, retention, and revenue. I'll outline a comprehensive approach to tackle this challenge, focusing on both short-term wins and long-term sustainable growth.

Step 1

Clarifying Questions (3 minutes)

• Based on the growth challenge described, I assume we're focusing on Uber's core ride-sharing business. Is that correct, or should we consider Uber Eats and other verticals as well?

Why it matters: This helps us determine whether to focus on ride-sharing synergies or cross-platform opportunities. Expected answer: Focus on ride-sharing, but consider synergies with other verticals. Impact on approach: We'll prioritize ride-sharing growth but explore cross-selling opportunities.

• Are there specific growth metrics or timelines we're aiming for? For example, are we looking at user acquisition, retention, or revenue growth?

Why it matters: This helps us prioritize our growth strategies and set measurable goals. Expected answer: We're aiming for a 20% year-over-year increase in Monthly Active Users (MAU) and a 15% increase in revenue. Impact on approach: We'll focus on both user acquisition and monetization strategies.

• Are there any geographic or regulatory constraints we should be aware of in terms of expansion opportunities?

Why it matters: This helps us identify potential new markets or limitations in existing ones. Expected answer: Focus on strengthening presence in existing markets, but explore expansion in Southeast Asia. Impact on approach: We'll develop strategies for both market penetration and expansion.

• Can you share any insights on current user behavior patterns or growth trends that we should be aware of?

Why it matters: This helps us identify areas of opportunity or concern in the current growth funnel. Expected answer: We're seeing a decline in user retention after the first month, especially among occasional riders. Impact on approach: We'll prioritize strategies to improve early-stage retention and engagement.