How would you increase the frequency of YouTube (visits/week/user)?

Introduction

To increase the frequency of YouTube visits per week per user, we need to focus on enhancing user engagement, improving content discovery, and creating more reasons for users to return to the platform regularly. I'll walk you through my strategic approach to tackle this growth challenge.

Step 1

Clarifying Questions

• Based on the growth challenge described, I assume we're working with YouTube as an established product. Is that correct?

Why it matters: This helps frame our growth strategies within existing resources and brand strength. Expected answer: Yes, we're focusing on YouTube's main platform. Impact on approach: We'll leverage YouTube's existing user base and brand recognition.

• Are we targeting a specific growth metric, such as increasing weekly visits by a certain percentage?

Why it matters: This helps set clear, measurable goals for our growth initiatives. Expected answer: We're aiming for a 20% increase in weekly visits per user. Impact on approach: We'll prioritize strategies that can deliver this level of growth.

• Is there a particular user segment we should focus on, or are we looking at the entire user base?

Why it matters: Different segments may require tailored strategies to increase visit frequency. Expected answer: We're interested in increasing frequency across all segments, but particularly among casual users. Impact on approach: We'll develop strategies that appeal to casual users while not neglecting other segments.

• Are there any specific product or market constraints we should be aware of?

Why it matters: Constraints can impact the feasibility of certain growth strategies. Expected answer: We need to work within existing features and cannot make major platform changes. Impact on approach: We'll focus on optimizing existing features and user experience rather than introducing new core functionalities.