How would you measure the success of Amazon Drive/Storage?

Introduction

Measuring the success of Amazon Drive/Storage requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this cloud storage product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Amazon Drive is a cloud storage service that allows users to securely store, access, and share their files across devices. Key stakeholders include:

1. End users: Seeking reliable, easy-to-use storage for personal files
2. Amazon: Aiming to expand its ecosystem and increase customer loyalty
3. Developers: Integrating Amazon Drive into third-party applications
4. Enterprise customers: Potentially using Amazon Drive for business storage needs

User flow typically involves:

1. Sign up/login
2. Upload files
3. Organize and manage files
4. Access files across devices
5. Share files with others

Amazon Drive fits into Amazon's broader strategy of expanding its cloud services ecosystem and increasing customer touchpoints. It competes with services like Google Drive, Dropbox, and Microsoft OneDrive, differentiating through seamless integration with other Amazon services.

Product Lifecycle Stage: Amazon Drive is in the maturity stage, with established features and a solid user base, but facing increasing competition and the need for continuous innovation.

Software-specific context:

• Platform: Web-based and mobile apps
• Integration: Ties into Amazon's broader ecosystem (e.g., Amazon Photos)
• Deployment: Cloud-based service with regular updates