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Product Management Metrics Question: Measuring success of Go1's content curation feature using engagement and learning metrics
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Nextsprints

Updated Jan 22, 2025

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Asked at Go1

12 mins

How would you measure the success of Go1's content curation feature?

Product Success Metrics Medium Member-only
Metric Definition Data Analysis Product Strategy EdTech Corporate Learning SaaS
User Engagement Data Analysis Product Metrics Edtech Content Curation

Introduction

Measuring the success of Go1's content curation feature is crucial for understanding its impact on user engagement and overall platform value. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Go1's content curation feature is designed to help users discover relevant learning materials from the platform's vast library. It leverages machine learning algorithms and user behavior data to recommend personalized content to each user.

Key stakeholders include:

  1. Learners: Seeking efficient access to relevant content
  2. Content providers: Aiming for increased visibility and usage of their materials
  3. Enterprise clients: Looking for improved employee engagement and skill development
  4. Go1 product team: Focused on increasing platform usage and retention

User flow:

  1. User logs into Go1 platform
  2. System analyzes user profile, past behavior, and learning goals
  3. Curated content recommendations are displayed on the user's dashboard
  4. User can browse, save, or start recommended courses

This feature aligns with Go1's strategy to become the leading corporate learning platform by enhancing user experience and content discoverability. Compared to competitors like Coursera for Business or LinkedIn Learning, Go1's curation emphasizes breadth across multiple content providers.

Product Lifecycle Stage: Growth phase - the feature has been launched but is continually being refined based on user feedback and performance data.

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