How would you measure the success of Netflix Original Content?

Introduction

Measuring the success of Netflix Original Content is a complex challenge that requires a multifaceted approach. To effectively tackle this product success metric problem, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a comprehensive understanding of how Netflix's original content performs and contributes to the company's overall success.

Step 1

Product Context (5 minutes)

Netflix Original Content refers to exclusive shows, movies, and documentaries produced or distributed by Netflix. This content is a crucial differentiator for Netflix in the highly competitive streaming market. Key stakeholders include:

1. Viewers: Seeking engaging, high-quality entertainment
2. Content creators: Looking for creative freedom and audience reach
3. Netflix executives: Aiming to drive subscriber growth and retention
4. Investors: Expecting return on investment and company growth

User flow typically involves browsing, selecting, and watching content. Netflix's recommendation engine plays a significant role in surfacing relevant original content to users.

Netflix Original Content fits into the company's broader strategy of reducing reliance on licensed content, building a unique brand identity, and creating a moat against competitors. Compared to traditional studios, Netflix has the advantage of direct viewer data and global distribution.

In terms of product lifecycle, Netflix Original Content is in the growth stage, with continuous expansion into new genres, formats, and markets.

Software-specific context:

• Platform: Proprietary streaming technology
• Integration points: Smart TVs, mobile devices, web browsers
• Deployment model: Cloud-based, globally distributed