how would you measure the success of uber's ride-sharing feature?

Introduction

Measuring the success of Uber's ride-sharing feature requires a comprehensive approach that considers multiple stakeholders and various aspects of the product. To effectively evaluate this ride-sharing service, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Uber's ride-sharing feature is a core component of their mobile app that connects riders with nearby drivers for on-demand transportation. Key stakeholders include riders, drivers, Uber itself, and local regulators.

The user flow typically involves:

1. Rider opens app and requests a ride
2. Nearby drivers are notified and can accept the request
3. Rider is picked up and transported to their destination
4. Payment is automatically processed through the app

This feature is central to Uber's mission of making transportation as reliable as running water. It competes primarily with traditional taxis, other ride-sharing services like Lyft, and public transportation options.

In terms of product lifecycle, ride-sharing is in the maturity stage in most markets, with a focus on optimization and defending market share.