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Pricing
Product Management Pricing Question: Monetization strategy for Facebook Messenger balancing revenue and user experience

Asked at Meta

15 mins

How would you monetize Facebook messenger?

Product Pricing Medium Member-only
Pricing Strategy Monetization User Retention Social Media Messaging Platforms Digital Advertising
Social Media User Experience Revenue Generation Product Pricing Monetization Strategy

Monetizing Facebook Messenger: A Strategic Pricing Approach

Introduction

The challenge of monetizing Facebook Messenger presents a unique opportunity to leverage its massive user base while maintaining its core value as a communication platform. Our goal is to develop a pricing strategy that generates revenue without compromising user experience or market share. I'll outline a comprehensive approach that considers various monetization avenues, balancing user needs with business objectives.

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