How would you redesign Zomato's app to target business lunches?

Introduction

Redesigning Zomato's app to target business lunches presents an exciting opportunity to tap into a lucrative market segment. I'll approach this challenge by first understanding the current landscape, identifying key user segments, and then proposing targeted solutions that address specific pain points. My goal is to create a seamless experience for professionals seeking efficient and reliable business lunch options through Zomato.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm assuming we're working within Zomato's existing ecosystem. Is that correct?

Why it matters: This helps frame the solution within Zomato's current capabilities and constraints. Expected answer: Yes, we're redesigning Zomato's existing app. Impact on approach: We'll leverage Zomato's existing user base and restaurant partnerships.

• Are we focusing on a specific geographic market, or should we consider a global approach?

Why it matters: Different markets may have varying business lunch cultures and needs. Expected answer: Let's focus on major urban markets in India. Impact on approach: We'll tailor our solution to Indian business lunch preferences and customs.

• Do we have any existing data on how business users currently use Zomato for lunch orders?

Why it matters: This information would guide our understanding of current pain points and opportunities. Expected answer: We have some basic usage data, but no in-depth analysis of business users. Impact on approach: We'll need to conduct additional research to fully understand this segment.

Propose the Goal

Given Zomato's focus on connecting diners with restaurants, I believe our goal should be to increase the number and value of business lunch orders through the app by 30% within six months of launch. Does this align with your vision?

Define the Scope

For this redesign, should we focus primarily on features that facilitate group ordering and expense management for business lunches?

Based on the answers, I'll assume we're redesigning Zomato's existing app for the Indian market, focusing on urban professionals, with a primary goal of increasing business lunch orders.