How would you relaunch Google Glasses?

Relaunching Google Glass: A Strategic Approach to Wearable Tech Revival

To relaunch Google Glass, I would focus on refining the product for specific enterprise use cases, emphasizing privacy and user experience improvements, and implementing a phased go-to-market strategy targeting industries where hands-free computing offers clear value propositions.

Introduction

The challenge of relaunching Google Glass presents a unique opportunity to revitalize a pioneering product in the wearable technology space. This relaunch requires careful consideration of past lessons, current market dynamics, and emerging technologies. My approach will focus on repositioning the product, addressing previous concerns, and executing a strategic launch plan.

Step 1

Clarify Questions (3-4 minutes)

• Looking at the product history, I'm assuming we're building upon the Enterprise Edition rather than the original consumer version. Can you confirm if this is the case, or if we're considering a new consumer-focused product?

Why it matters: Determines our target market, feature set, and overall positioning strategy. Expected answer: Focus on Enterprise Edition with potential consumer applications. Impact on approach: Would prioritize B2B use cases while exploring consumer market opportunities.

• Considering the competitive landscape, are there specific industries or use cases where Google Glass has shown particular promise or traction?

Why it matters: Helps focus our initial target markets and product development priorities. Expected answer: Healthcare, manufacturing, and field services have shown strong adoption. Impact on approach: Would tailor features and marketing efforts to these key verticals initially.

• Given the previous privacy concerns with Google Glass, what constraints or guidelines are in place regarding data collection and user privacy for this relaunch?

Why it matters: Critical for addressing past criticisms and ensuring market acceptance. Expected answer: Strict privacy controls and transparent data policies are mandatory. Impact on approach: Would incorporate privacy-first design and clear user communication.

• What's our timeline for this relaunch, and are there any specific milestones or events we need to consider?

Why it matters: Influences the scope of our initial release and phasing of features. Expected answer: Aiming for a major tech conference launch in 6 months. Impact on approach: Would focus on an MVP with core features for the initial launch, with a roadmap for post-launch enhancements.

Based on these assumptions, I'll proceed with a strategy focused on enterprise applications, with a strong emphasis on privacy and user experience, targeting key industries where Google Glass has shown promise.