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Introduction
To improve Netflix, we need to analyze its current position, identify key pain points, and develop innovative solutions that enhance the user experience while aligning with the company's strategic goals. I'll approach this challenge by examining user segments, analyzing pain points, generating solutions, and proposing metrics to measure success.
Step 1
Clarifying Questions (5 mins)
Why this matters: Helps focus our improvement efforts on areas of greatest impact. Hypothetical answer: User engagement (time spent watching) has plateaued in mature markets. Impact: We'll prioritize solutions that increase watch time and user satisfaction.
Why this matters: Identifies potential growth areas or at-risk segments. Hypothetical answer: Growth is slowing in the 18-34 age group in North America. Impact: We'll focus on features that appeal to younger adults in mature markets.
Why this matters: Helps us understand the competitive landscape and differentiation needs. Hypothetical answer: Increasing competition from Disney+, HBO Max, and regional streaming services. Impact: We'll explore unique content strategies and user experience improvements to maintain Netflix's edge.
Why this matters: Ensures our improvements are future-proof and aligned with industry direction. Hypothetical answer: Growing interest in interactive and VR content, as well as social viewing experiences. Impact: We'll consider incorporating these elements into our solution proposals.
Based on these hypothetical answers, I'll assume that our primary goal is to increase engagement and retention among young adults in mature markets, while differentiating from competitors through innovative features and content strategies.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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