What are you going to do to Increase follow on donation among users?

Thank you for providing the context and question. I'll address the challenge of increasing follow-on donations among users as if I'm in an interview for a senior product leadership role. Here's my response:

Introduction

To increase follow-on donations among users, we need to develop a comprehensive strategy that focuses on user engagement, value proposition, and creating a seamless donation experience. I'll outline my approach to tackle this challenge, starting with clarifying questions, then moving on to diagnosis, analysis, and strategic recommendations.

Step 1

Clarifying Questions

• Based on the growth challenge described, I'm assuming we're working with an established non-profit organization or platform. Is that correct?

Why it matters: This helps frame our growth strategies within existing resources and brand recognition. Expected answer: Yes, it's for an established non-profit. Impact on approach: We'd leverage existing user base and focus on retention and increased engagement.

• Are we looking at a specific timeline or target for increasing follow-on donations?

Why it matters: This helps set measurable goals and prioritize short-term vs. long-term strategies. Expected answer: Aiming for a 20% increase in follow-on donations over the next 12 months. Impact on approach: We'd focus on quick wins and sustainable long-term strategies.

• Do we have data on current user behavior patterns, such as average time between donations or typical donation amounts?

Why it matters: This information is crucial for understanding user segments and tailoring our approach. Expected answer: Yes, we have data on donation frequency and amounts. Impact on approach: We'd use this data to create personalized engagement strategies.

• Are there any geographic or demographic constraints we should be aware of?

Why it matters: This helps us understand if we need to tailor our strategies for specific markets or user groups. Expected answer: The platform operates globally, but most donors are from North America and Europe. Impact on approach: We'd prioritize strategies that resonate with these primary markets while considering expansion.