You're the product manager focused on retention at Instacart. How do you decide what to work on?

Introduction

Deciding what to work on as the product manager focused on retention at Instacart requires a strategic approach to product success metrics. I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help prioritize initiatives that drive user retention and contribute to Instacart's overall success.

Step 1

Product Context

Instacart is a grocery delivery and pick-up service that connects customers with personal shoppers who fulfill and deliver orders from local stores. As the product manager focused on retention, our primary concern is keeping customers engaged and coming back to use the service regularly.

Key stakeholders include:

• Customers: Want convenient, reliable grocery delivery
• Personal shoppers: Seek consistent work and fair compensation
• Grocery stores: Aim to increase sales and reach more customers
• Instacart: Seeks to grow revenue and market share

User flow:

1. Customers browse products and create orders
2. Personal shoppers receive and fulfill orders
3. Customers receive deliveries and provide feedback

Instacart's broader strategy likely involves expanding market share, improving operational efficiency, and diversifying revenue streams. Competitors include Amazon Fresh, Walmart Grocery, and local delivery services.

Product Lifecycle Stage: Instacart is in the growth stage, focusing on expanding its user base and refining its service offerings to maintain a competitive edge in the evolving grocery delivery market.