Design a new feature for Instagram targeting under-served users.

Introduction

Designing a new feature for Instagram targeting under-served users is an exciting challenge that requires a deep understanding of the platform's current ecosystem and potential growth areas. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and prioritizing solutions. Let's dive in.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking we're working within Instagram's existing ecosystem. Is that correct?

Why it matters: This helps frame our solution within Instagram's constraints and resources. Expected answer: Yes, we're working with Instagram's current platform. Impact on approach: We'll leverage existing Instagram features and align with their product suite.

• I'm assuming we have access to Instagram's user data and analytics. Is this a fair assumption?

Why it matters: Data access will significantly impact our ability to identify and validate under-served user segments. Expected answer: Yes, we have access to Instagram's internal data. Impact on approach: We can use data-driven insights to inform our decisions and validate hypotheses.

• Are there any specific time or resource constraints for this feature development?

Why it matters: This helps us scope the solution appropriately. Expected answer: We have a 6-month timeline and a dedicated team. Impact on approach: We'll focus on high-impact, achievable solutions within this timeframe.

Propose the Goal

Given Instagram's focus on user engagement and content creation, I believe our goal is to increase engagement and retention among under-served user segments. Does this align with your vision?

Define the Scope

Should we focus on enhancing content creation tools for this product design challenge? This could involve new formats or accessibility features for under-served users.

Based on the answers, I'll assume we're working within Instagram's ecosystem, have access to user data, and are focusing on enhancing content creation tools for under-served users within a 6-month timeframe.