Let's say there are a few countries where Instagram Reels aren't doing so well. Identify why.

Introduction

Instagram Reels' underperformance in certain countries presents a complex challenge requiring systematic analysis. I'll approach this issue by examining potential root causes, formulating data-driven hypotheses, and proposing targeted solutions. My analysis will cover technical, user behavior, product, and external factors to provide a comprehensive understanding of the situation.

Step 1

Clarifying Questions (3 minutes)

• What specific metrics are we using to measure Reels' performance in these countries?

• How long has this underperformance been observed?

• Are there any particular user segments (age, gender, content type) more affected?

• Have there been any recent product updates or algorithm changes?

• What's the competitive landscape for short-form video in these markets?

• Are there any known technical issues or infrastructure limitations in these countries?

These questions will help pinpoint the scope and nature of the problem, guiding our analysis and solution development.