Would you build a travel product on Instagram?

Introduction

Building a travel product on Instagram is an intriguing proposition that could leverage the platform's visual nature and massive user base. I'll explore the potential for such a product, considering Instagram's strengths in photo-sharing and social connectivity, as well as the challenges and opportunities in the travel space.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm assuming we're approaching this as Instagram's product team. Is that correct?

Why it matters: Helps frame the solution within Instagram's ecosystem and constraints Expected answer: Yes, we're working within Instagram's platform Impact on approach: Would leverage existing Instagram features and align with current product suite

• Are we considering this as a standalone feature within Instagram or as a separate app in the Facebook family of apps?

Why it matters: Determines the scope and integration level of the product Expected answer: A feature within Instagram Impact on approach: Would focus on seamless integration with existing Instagram UI/UX

• Do we have any specific time or resource constraints for this project?

Why it matters: Helps prioritize features and set realistic goals Expected answer: 6-month timeline with a dedicated team Impact on approach: Would focus on MVP and core features first

• Is there any existing user research or data on travel-related behavior on Instagram?

Why it matters: Informs our understanding of user needs and current usage patterns Expected answer: Yes, some data on hashtag usage and engagement with travel content Impact on approach: Would use this data to inform our user segments and pain points

Propose the Goal

Given Instagram's focus on visual storytelling and community engagement, I believe the goal is to create a seamless travel planning and sharing experience that enhances user engagement and retention on the platform. Does this align with your vision?

Define the Scope

Should we focus on the entire travel journey, from inspiration to planning to sharing, or concentrate on a specific aspect like trip planning or post-trip sharing?

Based on the answers, I'll assume we're focusing on the entire travel journey within Instagram, with a 6-month timeline for an MVP launch.