What features could be added to iQiyi's mobile app to improve the viewing experience on smaller screens?

Introduction

To improve the viewing experience on smaller screens for iQiyi's mobile app, we need to focus on optimizing the user interface, enhancing video playback features, and leveraging mobile-specific capabilities. I'll outline a strategic approach to address this challenge, considering user needs, technical constraints, and market trends.

Step 1

Clarifying Questions

• Looking at iQiyi's position in the streaming market, I'm thinking about the app's current user base and growth strategy. Could you share some insights on our primary user demographics and key growth markets?

Why it matters: This will help tailor our solutions to the most important user segments. Expected answer: Young adults (18-34) in urban areas, with expansion focus in Southeast Asia. Impact on approach: Would prioritize features appealing to younger, tech-savvy users and consider localization needs.

• Considering the competitive landscape, I'm curious about our unique value proposition. What are the top 2-3 features that currently differentiate iQiyi from other streaming apps on mobile?

Why it matters: Helps identify areas to build upon and gaps to fill. Expected answer: Extensive Asian content library, AI-powered recommendations, and interactive features. Impact on approach: Would focus on enhancing these strengths while addressing mobile-specific weaknesses.

• Given the focus on smaller screens, I'm wondering about our users' viewing habits. Do we have data on the average session duration and most common viewing contexts (e.g., commuting, at home) for mobile users?

Why it matters: Informs design decisions for optimal viewing experiences in different scenarios. Expected answer: 20-30 minute average sessions, with peaks during commute times and late evenings. Impact on approach: Would prioritize features that enhance short-form content consumption and adaptability to different environments.

• Thinking about technical constraints, I'm curious about our current app architecture. Are we using native development, a hybrid approach, or a progressive web app? And what are our main performance bottlenecks on mobile?

Why it matters: Determines the feasibility and approach for implementing new features. Expected answer: Hybrid app with some performance issues in video loading and transitions. Impact on approach: Would focus on optimizing core playback experience and consider native components for critical features.