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Product Management Success Metrics Question: Evaluating daily rewards in mobile gaming

Asked at King

15 mins

how would you define the success of king's farm heroes saga's daily reward feature?

Product Success Metrics Medium Member-only
Metric Definition Product Strategy Data Analysis Mobile Gaming Free-to-Play Casual Games
Mobile Gaming User Retention Success Metrics Feature Analysis King

Introduction

Defining the success of King's Farm Heroes Saga's daily reward feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

King's Farm Heroes Saga is a popular match-3 puzzle game where players complete levels by matching crops and creating combos. The daily reward feature is designed to incentivize regular gameplay and increase user retention. Players receive a daily bonus for logging in, with rewards increasing in value over consecutive days.

Key stakeholders include:

  1. Players: Seeking entertainment and progression
  2. Game developers: Aiming for engagement and monetization
  3. Marketing team: Focused on user acquisition and retention
  4. Business leadership: Interested in revenue and growth

User flow:

  1. Player opens the game
  2. Daily reward popup appears
  3. Player claims reward (coins, boosters, or special items)
  4. Reward is added to player's inventory

This feature aligns with King's broader strategy of creating habit-forming games with strong retention metrics. Compared to competitors like Candy Crush Saga, Farm Heroes Saga's daily rewards are more thematically integrated with the game's farming concept.

Product Lifecycle Stage: Mature - the game has been on the market for several years and has a stable user base, but requires ongoing engagement strategies to maintain player interest.

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