As a PM candidate, how would you measure if LinkedIn is better for iOS or android, given that the look and feel is same across both platforms?

Introduction

Measuring the success of LinkedIn across iOS and Android platforms presents an intriguing product success metrics challenge. To address this effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will allow us to comprehensively evaluate LinkedIn's performance on both mobile operating systems, despite their similar look and feel.

Step 1

Product Context

LinkedIn is a professional networking platform available on both iOS and Android devices. The mobile app allows users to connect with professionals, search for jobs, share content, and engage with their network on-the-go. Key stakeholders include:

1. Users (professionals and job seekers)
2. Recruiters and hiring managers
3. Content creators and influencers
4. Advertisers
5. LinkedIn (revenue and growth)

The user flow typically involves:

1. Opening the app and viewing the feed
2. Engaging with content (likes, comments, shares)
3. Searching for jobs or connections
4. Messaging contacts
5. Updating profile information

LinkedIn's mobile strategy aligns with its broader goal of becoming the world's foremost professional network. The app competes with other professional networking apps and job search platforms, but its unique value proposition lies in its vast professional user base and integrated features.

As a mature product, LinkedIn's mobile apps are in the optimization stage of the product lifecycle. The focus is on refining features, improving user experience, and maximizing engagement and retention.