Talk about a product you think is not well designed and why. How would you improve it?

Introduction

I appreciate the opportunity to discuss product improvement. The product I'd like to focus on is LinkedIn's mobile app, which I believe has significant room for enhancement. I'll analyze its current design, identify key pain points, and propose strategic improvements to elevate the user experience and overall product effectiveness.

Step 1

Clarifying Questions (5 mins)

Before diving into the analysis, I'd like to ask a few critical questions:

• What are the primary goals for LinkedIn's mobile app improvement?

Why this matters: Understanding the company's objectives will guide our improvement strategy. Hypothetical answer: Increase user engagement and time spent in the app. Impact: This will focus our efforts on features that drive engagement and retention.

• What are the current key performance indicators (KPIs) for the app?

Why this matters: Knowing current metrics helps set benchmarks for improvement. Hypothetical answer: Daily active users (DAU), time spent in app, and connection requests sent. Impact: We'll prioritize solutions that directly impact these KPIs.

• What user feedback or data suggests the app needs improvement?

Why this matters: User insights provide valuable direction for enhancements. Hypothetical answer: Users find the app cluttered and struggle to navigate efficiently. Impact: We'll focus on streamlining the user interface and improving navigation.

• Are there any technical constraints or upcoming platform changes we should be aware of?

Why this matters: Technical limitations could affect our proposed solutions. Hypothetical answer: The app is being migrated to a new cross-platform framework. Impact: We'll need to consider solutions that align with the new technical architecture.

Based on these hypothetical answers, I'll assume our primary goal is to increase user engagement by improving the app's usability and core functionalities.