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Product Management Design Question: Innovative luggage check-in solution for frequent business travelers

Asked at Meta

15 mins

I travel often for work and I face challenges with luggage check-in. How would you create a product for this?

Product Design Medium Member-only
Problem-Solving User Segmentation Prioritization Travel Technology Hospitality
User Experience Product Design Travel Tech IoT B2B2C

Introduction

Designing a product to address luggage check-in challenges for frequent business travelers is an intriguing problem space. As someone who's experienced these pain points firsthand, I'm excited to dive into this challenge. I'll approach this by first clarifying our objectives, then analyzing the market and user segments, identifying key pain points, proposing solutions, and finally defining success metrics. Let's get started.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we approaching this as a new startup idea?

Why it matters: This helps frame the solution within existing constraints or as a blank slate. Expected answer: Let's assume it's for an established tech company looking to expand into travel tech. Impact on approach: We'll need to consider integration with existing products and leverage the company's strengths.

  • Given the focus on business travelers, I'm assuming we're targeting a B2B2C model. Is that correct, or should we consider a direct-to-consumer approach?

Why it matters: This affects our go-to-market strategy and product features. Expected answer: Let's focus on a B2B2C model, partnering with companies to offer this as an employee benefit. Impact on approach: We'll need to consider both end-user needs and corporate client requirements.

  • Are there any specific time or resource constraints we should be aware of for this product development?

Why it matters: This helps us prioritize features and set realistic goals. Expected answer: Let's assume we have 12 months and a team of 10 engineers to bring this to market. Impact on approach: We'll need to focus on core features and potentially leverage existing technologies.

Propose the Goal

Given the company's focus on improving business travel experiences, I believe our goal should be to create a seamless, efficient luggage check-in solution that saves time for business travelers and reduces stress associated with baggage handling. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus specifically on the luggage check-in process at airports, or should we consider a broader scope that includes hotel check-ins and other travel touchpoints?

Based on your answers, I'll assume we're focusing on airport luggage check-in for now, with the potential to expand to other travel touchpoints in the future.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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