how would you measure the success of king's candy crush saga game?

Introduction

Measuring the success of King's Candy Crush Saga game requires a comprehensive approach that considers multiple facets of the product's performance. To effectively evaluate this mobile gaming phenomenon, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Candy Crush Saga is a free-to-play match-three puzzle game developed by King. Players progress through levels by swapping colored candies on a game board to make matches of three or more. The game features various obstacles, special candies, and boosters to enhance gameplay.

Key stakeholders include:

1. Players: Seeking entertainment and a sense of achievement
2. King (Developer): Aiming for user engagement and monetization
3. Advertisers: Looking for user attention and conversions
4. App stores (Google Play, Apple App Store): Interested in high-quality, popular apps

User flow:

1. Players open the app and select a level
2. They attempt to clear the board by making matches
3. Upon completion, they either progress to the next level or retry
4. Players can purchase in-game items or watch ads for boosters

Candy Crush Saga fits into King's broader strategy of creating addictive, casual games with mass-market appeal. It competes with other match-three games like Gardenscapes and Homescapes, but maintains its position through regular updates and social features.

Product Lifecycle Stage: Mature. Candy Crush Saga has been on the market for years but continues to maintain a large user base through updates and new content.