how would you define the success of meituan's in-app payment system?

Introduction

Defining the success of Meituan's in-app payment system requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Meituan's in-app payment system is a critical component of their super-app ecosystem, facilitating transactions across various services like food delivery, hotel bookings, and local services. Key stakeholders include:

1. Users: Seeking a convenient, secure payment method
2. Merchants: Desiring fast, reliable payments and reduced transaction costs
3. Meituan: Aiming to increase user engagement and monetization
4. Payment partners: Looking for transaction volume and revenue share

The user flow typically involves:

1. Service selection and cart creation
2. Payment method selection (in-app wallet, linked cards, etc.)
3. Transaction authorization and processing
4. Confirmation and receipt generation

This payment system is crucial to Meituan's strategy of creating a seamless, integrated user experience across its diverse service offerings. Compared to competitors like Alipay or WeChat Pay, Meituan's system is more tightly integrated with its own services but may have less widespread acceptance outside the platform.

In terms of product lifecycle, the payment system is in the growth/maturity stage, with a focus on expanding usage and optimizing performance.