You work at Meta and want to build a 'digital vaccination passport.' How would you design it? Should it be a separate app or part of an existing Facebook app?

Introduction

As a VP of Product at Meta, designing a digital vaccination passport is a timely and crucial project. The key aspects we need to consider are user privacy, data security, ease of use, and integration with existing health systems. I'll outline my approach to designing this product, addressing whether it should be a standalone app or part of an existing Facebook app.

Clarify Questions

Before we proceed, I'd like to ask a few clarifying questions:

• What's the primary goal for this digital vaccination passport? Is it mainly for travel, or are we considering broader use cases like event entry or workplace access?

• Are there any specific regulatory requirements or partnerships we need to consider, such as with health organizations or governments?

• What's our target timeline for launching this product?

• Do we have any existing user research or data on vaccination-related needs among our user base?

Why these questions matter:

• Understanding the primary use case will help us focus our design efforts.
• Regulatory requirements could significantly impact our design and implementation approach.
• The timeline will influence the scope and complexity of our initial release.
• Existing data could provide valuable insights to guide our design decisions.

Hypothetical answers:

• The primary goal is to facilitate international travel, with potential expansion to other use cases later.
• We need to comply with WHO guidelines and partner with various national health agencies.
• We're aiming for a beta launch in 3 months, with a full release in 6 months.
• We have survey data showing that 70% of our users are interested in a digital vaccination passport for travel.

Impact on solution approach: These answers would guide us towards a focused, travel-oriented solution that prioritizes international compliance and interoperability. The tight timeline suggests we should consider integrating with an existing app for faster deployment.

Propose the Goal

Given Meta's focus on connecting people globally, I believe our goal should be to create a secure, user-friendly digital vaccination passport that facilitates international travel while protecting user privacy. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core functionality of storing and displaying vaccination records for international travel? I'll assume we're targeting adult travelers as our primary user segment.

Based on these assumptions, let's move forward with our solution.