You are the Product Manager for the Meta food delivery app. What two goals would you discuss with higher executives regarding success?

Introduction

When discussing product success metrics for Meta's food delivery app with higher executives, it's crucial to focus on key indicators that align with both business objectives and user needs. To approach this product success metrics problem effectively, I'll follow a simple framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Meta's food delivery app is likely in the growth stage of its product lifecycle, competing in a crowded market against established players like Uber Eats, DoorDash, and Grubhub. The app connects three key stakeholders: consumers seeking convenient meal options, restaurants looking to expand their customer base, and delivery drivers seeking flexible income opportunities.

The user flow typically involves:

1. Browsing restaurants and menus
2. Placing an order and making payment
3. Tracking order status
4. Receiving the delivery and providing feedback

This product fits into Meta's broader strategy of expanding its ecosystem and increasing user engagement within its platforms. It likely integrates with other Meta products, such as Facebook and Instagram, to leverage existing user data and social connections.

Compared to competitors, Meta's app might differentiate itself through deeper social integration, allowing users to see friends' favorite restaurants or share meals easily. The app is likely built on Meta's existing tech stack, with a focus on mobile-first design and real-time updates.