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Product Management Design Question: Meta pet owner product feature ideation and prioritization challenge

Asked at Meta

15 mins

Should Meta design a product for pet owners? If yes, please describe the product and outline how you would approach the design.

Product Design Medium Member-only
Market Analysis User Segmentation Feature Ideation Social Media Pet Care Consumer Tech
Feature Prioritization Product Design Meta User Segmentation Pet Industry

Introduction

Designing a product for pet owners is an intriguing challenge that aligns well with Meta's focus on connecting people and building communities. The key aspects we need to consider are the unique needs of pet owners, potential integration with existing Meta platforms, and opportunities for innovation in this space. I'll approach this by first clarifying our objectives, then analyzing the market and user segments, identifying pain points, proposing solutions, and finally outlining success metrics.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this product would be integrated into Meta's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within Meta's existing infrastructure and user base. Expected answer: Yes, it should leverage Meta's platforms. Impact on approach: Would focus on integration with Facebook, Instagram, or WhatsApp.

  • I'm assuming we're working with Meta's considerable resources. Are there any specific constraints we should be aware of?

Why it matters: Determines the scope and ambition of our solution. Expected answer: No major constraints, but focus on feasibility. Impact on approach: Would allow for more innovative, potentially AI-driven solutions.

  • Has Meta conducted any preliminary research on pet owners' social media habits or needs?

Why it matters: Provides a starting point for our user understanding. Expected answer: Some basic data available, but not comprehensive. Impact on approach: Would inform our initial hypotheses and areas for further research.

Propose the Goal

Given Meta's focus on connecting people and building communities, I believe the goal is to create a product that enhances pet owners' social experiences and strengthens their connections through their shared love of pets. Does this align with your vision?

Define the Scope

Should we focus on a social networking feature specifically for pet owners within existing Meta platforms for this product design challenge?

Based on the answers, I'll assume we're designing an integrated feature set for pet owners within Meta's existing platforms, with a focus on enhancing social connections and leveraging Meta's technological capabilities.

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