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Product Management Design Question: Conceptualizing a tissue donation product for Meta's health initiative

Asked at Meta

15 mins

Suppose you're a Meta PM working on health. How would you build a product for tissue donation?

Product Design Hard Member-only
Product Strategy User Segmentation Problem Solving Healthcare Technology Social Impact
User Experience Product Design Social Impact Health Tech Organ Donation

Introduction

As a Meta PM working on health, designing a product for tissue donation is a critical and impactful challenge. Tissue donation can save and improve countless lives, but it's a complex process involving multiple stakeholders. I'll approach this by first clarifying the scope, then analyzing the market and user segments, identifying pain points, proposing solutions, and finally defining success metrics.

Tip

Does this approach sound good? I'd be happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarify Questions (3 minutes)

  • Is this product specifically for Meta's platform, or a standalone health tech product?

  • Why: This impacts the integration with existing Meta products and user base.
  • Hypothetical answer: It's a standalone product leveraging Meta's tech expertise.
  • Impact: We'll focus on building a new user base rather than integrating with existing Meta users.
  • Are we focusing on a specific type of tissue donation (e.g., organs, skin, bone marrow)?

  • Why: Different types of tissue donation have unique challenges and stakeholders.
  • Hypothetical answer: Let's focus on organ donation as it has the most urgent need.
  • Impact: We'll tailor our solution to the specific challenges of organ donation.
  • What's our time frame for launching an initial product?

  • Why: This affects the scope and complexity of our initial solution.
  • Hypothetical answer: We aim to launch a MVP within 6 months.
  • Impact: We'll prioritize core features for the initial launch.
  • Do we have any existing partnerships with healthcare providers or donation organizations?

  • Why: Partnerships could provide valuable data and distribution channels.
  • Hypothetical answer: We have preliminary discussions with major transplant centers.
  • Impact: We'll leverage these relationships in our product design and go-to-market strategy.

Propose the Goal

Given Meta's focus on connecting people and its venture into health tech, I believe our goal should be to increase the number of successful organ donations by creating a platform that efficiently connects donors, recipients, and healthcare providers. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on creating a mobile app that facilitates organ donation matching and coordination. We'll assume we're targeting the U.S. market initially, with plans to expand globally in the future.

Based on these assumptions, I'll proceed with the product design solution.

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