You were a PM on Microsoft Surface and Delta asked you to design the perfect airline entertainment system. You decide the features, scenarios, and users. What would you do?

Introduction

As a seasoned product leader with experience in Microsoft Surface, I'm excited to tackle the challenge of designing the perfect airline entertainment system for Delta. This project presents a unique opportunity to enhance the in-flight experience for millions of travelers. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points, before proposing innovative solutions and success metrics.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm assuming we're designing specifically for Delta Airlines. Is that correct?

Why it matters: This impacts our ability to integrate with existing Delta systems and brand guidelines. Expected answer: Yes, it's for Delta. Impact on approach: We'll need to consider Delta's current infrastructure and brand identity.

• Are we working with any specific time or budget constraints for this project?

Why it matters: This affects the scope and ambition of our solutions. Expected answer: Let's assume a 12-month timeline with a flexible budget. Impact on approach: We can consider more comprehensive solutions but need to prioritize features for a phased rollout.

• Do we have access to any existing user research or feedback on Delta's current entertainment system?

Why it matters: This would provide valuable insights into current pain points and user preferences. Expected answer: Yes, we have some survey data and usage analytics. Impact on approach: We'll use this data to inform our user segments and pain point analysis.

Propose the Goal

Given Delta's focus on customer experience, I believe our goal should be to create an entertainment system that significantly enhances passenger satisfaction and differentiates Delta from competitors. Does this align with your vision?

Define the Scope

For this challenge, should we focus on the software interface and content offerings, or should we also consider hardware aspects like screen quality and ergonomics?

Based on your answers, I'll assume we're focusing primarily on the software and content aspects, with some consideration for how they interact with existing hardware. We'll aim for a 12-month development cycle, leveraging existing user data and Delta's brand identity.