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Product Management Improvement Question: Netflix rating system redesign for enhanced user experience

Netflix rating page is annoying for the users. What will you do to fix this?

Product Improvement Medium Member-only
User Experience Design Data Analysis Product Strategy Streaming Services Entertainment Technology
User Experience Personalization Netflix Content Discovery Rating Systems

Introduction

Netflix's rating page is causing user frustration, and we need to address this issue to improve the overall user experience. I'll analyze the problem, identify key pain points, and propose solutions to enhance the rating system. Let's dive into the details.

Step 1

Clarifying Questions (5 mins)

Before we proceed, I'd like to ask a few critical questions to better understand the scope and context of the problem:

  • What specific aspects of the rating page are users finding annoying?

Why this matters: It helps pinpoint the exact issues we need to address. Hypothetical answer: Users find the star rating system confusing and the process of rating content time-consuming. Impact on solution: We'll focus on simplifying the rating system and streamlining the rating process.

  • How does the current rating system impact content recommendations?

Why this matters: It helps us understand the broader implications of the rating system. Hypothetical answer: Ratings significantly influence the recommendation algorithm, affecting user content discovery. Impact on solution: We'll need to consider how changes to the rating system might affect recommendation accuracy.

  • What percentage of users actively engage with the rating system?

Why this matters: It helps us gauge the scale of the problem and potential impact of improvements. Hypothetical answer: Only 20% of users regularly rate content. Impact on solution: We'll need to focus on increasing user engagement with the rating system.

  • Have there been any recent changes to the rating system that might have contributed to user frustration?

Why this matters: It helps identify if the problem is new or longstanding. Hypothetical answer: Netflix recently switched from a 5-star system to a thumbs up/down system. Impact on solution: We'll need to consider whether to refine the current system or revert to a previous version.

Based on these hypothetical answers, I'll assume that:

  1. The current thumbs up/down system is not meeting user needs.
  2. Ratings play a crucial role in content recommendations.
  3. User engagement with the rating system is low.
  4. The recent change from stars to thumbs has contributed to user frustration.

Tip

I'd like to take a brief moment to organize my thoughts before moving on to the next step.

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