Design Netflix for Senior Citizens (Goal: Increase engagement time).

Introduction

Our goal is to design Netflix for senior citizens with the primary objective of increasing engagement time. This challenge involves tailoring the world's leading streaming platform to meet the unique needs and preferences of an older demographic while driving user engagement. I'll outline a comprehensive strategy to achieve this goal, considering user experience, content curation, accessibility, and growth tactics.

Let me start by asking a few clarifying questions to ensure we're aligned on the scope and constraints of this challenge.

Step 1

Clarifying Questions (3 minutes)

• Are we focusing on a specific age range within the senior citizen demographic? (e.g., 65+ or 75+)

Why it matters: Different age groups within the senior demographic may have varying tech-savviness and content preferences. Hypothetical answer: Let's focus on the 65+ age group. Impact: This will help us tailor our design and content strategy to a broader senior audience.

• Do we have any data on the current engagement metrics for senior citizens on Netflix?

Why it matters: Understanding the baseline will help us set realistic growth targets. Hypothetical answer: Yes, current average watch time for 65+ users is 1.5 hours per day. Impact: We can set a target to increase this to 2.5 hours per day within six months.

• Are there any specific accessibility guidelines or regulations we need to consider?

Why it matters: Ensuring compliance and optimal user experience for seniors with potential physical limitations. Hypothetical answer: Yes, we need to adhere to WCAG 2.1 guidelines. Impact: This will influence our UI/UX design decisions and feature prioritization.

• What's our primary growth metric? Is it daily active users (DAU), watch time, or something else?

Why it matters: Aligning our strategy with the most important growth metric. Hypothetical answer: Our primary metric is average watch time per user per day. Impact: This will guide our focus on engagement tactics rather than just user acquisition.

• Are there any content licensing constraints specific to this demographic?

Why it matters: Understanding if we have full flexibility in content curation for seniors. Hypothetical answer: No specific constraints, but we need to negotiate some new deals for classic content. Impact: This allows us to create a tailored content strategy with a mix of new and classic programming.