You are the PM of an OTT service provider (over the top service provider just like Netflix and Hotstar). How would you go about identifying the product improvements required? Explain the thought process to prioritise the features to make it rank better on user experiences.

Introduction

As the PM of an OTT service provider, identifying product improvements and prioritizing features to enhance user experience is crucial for maintaining a competitive edge in the streaming market. I'll outline my approach to this challenge, focusing on user-centric improvements that drive engagement and satisfaction.

Step 1

Clarifying Questions

• What are our current key performance indicators (KPIs) and how are we performing against them?

Why this matters: Understanding our current performance baseline helps identify areas for improvement. Hypothetical answer: Our main KPIs are monthly active users (MAU), average watch time, and churn rate. We're seeing steady MAU growth but our watch time and churn rate need improvement. Impact: This suggests we should focus on engagement and retention-driven improvements.

• Who are our main competitors and how do we differentiate ourselves?

Why this matters: Knowing our unique value proposition helps guide improvement efforts. Hypothetical answer: Our main competitors are Netflix and Amazon Prime. We differentiate through our focus on local content and live sports streaming. Impact: We should prioritize improvements that enhance our strengths in local content and live sports.

• What platforms do we currently support and what's their usage breakdown?

Why this matters: Platform usage affects the scope and priority of improvements. Hypothetical answer: We support mobile (60% usage), smart TVs (30%), and web (10%). Impact: Mobile improvements should be a high priority given the usage share.

• What's our current content library size and acquisition strategy?

Why this matters: Content is a key driver of OTT success and affects feature prioritization. Hypothetical answer: We have a library of 10,000 titles, with a focus on acquiring exclusive local content and sports rights. Impact: We should prioritize features that showcase our unique content and improve discovery.

Based on these answers, I'll assume we're a growing OTT platform with a strong local content focus, aiming to improve engagement and retention, particularly on mobile devices.