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Product Management Design Question: AI-driven pet adoption platform connecting families with ideal pets

Asked at Amazon

15 mins

Build a product to help me get a pet.

Product Design Medium Member-only
User Segmentation Problem Prioritization Solution Design Pet Care Technology E-commerce
User Experience Product Design AI/ML Pet Industry Adoption

Introduction

Building a product to help people get a pet is an exciting challenge that touches on several important aspects of modern life, including companionship, responsibility, and technology-enabled services. I'll approach this problem by first clarifying our objectives, then analyzing the market and user needs, before proposing and prioritizing solutions.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we designing this as a standalone solution?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: Let's assume it's a new standalone product. Impact on approach: We'll need to consider building everything from scratch, including user acquisition strategies.

  • Given the broad nature of "getting a pet," I'm wondering if we should focus on a specific type of pet or cover all pet types. What's your perspective on this?

Why it matters: This affects the scope and complexity of our solution. Expected answer: Let's focus on dogs and cats initially. Impact on approach: We'll tailor our solution to the most common household pets, simplifying our initial offering.

  • I'm curious about the geographic scope we should consider. Are we targeting a specific country or region, or is this intended to be a global product?

Why it matters: Different regions have varying pet ownership laws, cultural norms, and market dynamics. Expected answer: Let's start with the United States market. Impact on approach: We'll design for U.S. regulations and cultural expectations around pet ownership.

Propose the Goal

Given that we're creating a new standalone product focused on dogs and cats in the U.S. market, I believe our goal should be to create a comprehensive digital platform that simplifies and enhances the pet adoption process for potential pet owners. Does this align with your vision?

Define the Scope

Based on our discussion, I'll focus on designing a digital platform that connects potential pet owners with adoptable dogs and cats in the United States, streamlining the adoption process from initial search to bringing the pet home.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

Assumptions:

  1. We're building a new, standalone product.
  2. Our initial focus is on dogs and cats in the U.S. market.
  3. The product will be a digital platform, likely including both web and mobile applications.
  4. We aim to cover the entire pet adoption journey, from search to post-adoption support.

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