How would you improve Pinterest?

Introduction

To improve Pinterest, we need to understand its current position in the market, identify key user segments, analyze pain points, and develop innovative solutions that align with the platform's core value proposition. I'll approach this challenge systematically, focusing on user needs and business objectives.

Step 1

Clarifying Questions (5 mins)

• Looking at Pinterest's evolution, I'm seeing a shift from pure discovery to actionable inspiration. Could you help me understand the current balance between discovery and conversion-focused features?

Why it matters: Determines if we optimize for engagement or monetization Expected answer: Increasing focus on shopping and conversion Impact on approach: Would prioritize solutions that bridge inspiration and action

• Considering the competitive landscape, I'm curious about user retention trends. Can you share insights on how our monthly active user (MAU) growth compares to visual discovery competitors like Instagram and TikTok?

Why it matters: Identifies if we need to focus on acquisition or retention Expected answer: Slower MAU growth compared to video-first platforms Impact on approach: Would emphasize unique value propositions and sticky features

• Given the rise of AI in content creation, I'm wondering about our current AI integration strategy. How are we leveraging AI for personalization and content curation?

Why it matters: Determines the level of AI sophistication to incorporate in solutions Expected answer: Early stages of AI implementation for recommendations Impact on approach: Would explore advanced AI applications for user experience enhancement

• Considering Pinterest's global expansion, I'm interested in understanding regional usage patterns. Can you provide insights on how user behavior differs across our top markets?

Why it matters: Informs whether we need market-specific improvements Expected answer: Significant variations in content preferences and engagement patterns Impact on approach: Would consider culturally tailored solutions and localization efforts