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Product Management Design Question: Podcast recommendation system with personalized content discovery features

Design a product for Podcast recommendations.

Product Design Medium Member-only
User Segmentation Problem Prioritization Solution Design Media & Entertainment Technology Audio Streaming
User Experience Personalization Content Discovery Product Design Podcast Industry

Introduction

Designing a product for podcast recommendations is an exciting challenge that taps into the growing audio content market. I'll approach this by first understanding the context, identifying key user segments and pain points, and then proposing innovative solutions that address these needs effectively.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or should we approach this as a standalone product?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: Let's treat it as a standalone product. Impact on approach: We'll need to consider building from scratch, including user acquisition strategies.

  • Given the current market trends, I'm assuming we're looking at a mobile-first approach. Is that aligned with your vision, or should we consider other platforms as well?

Why it matters: Platform choice significantly impacts design and feature set. Expected answer: Mobile-first, but consider cross-platform possibilities. Impact on approach: We'll prioritize mobile UX but keep scalability to other platforms in mind.

  • Considering the competitive landscape, are we aiming for a mass-market solution or a niche audience?

Why it matters: This affects our user segmentation and feature prioritization. Expected answer: Start with a niche audience and expand later. Impact on approach: We'll focus on specific user needs initially, with a roadmap for broader appeal.

Propose the Goal

Given the focus on podcast recommendations, I believe our goal is to increase podcast discovery and engagement by providing personalized, relevant recommendations to listeners. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core recommendation engine and user interface, or should we also consider content creator tools and analytics?

Based on your answers, I'll assume we're designing a standalone, mobile-first podcast recommendation app targeting a niche audience initially, with a focus on the listener experience.

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