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Product Management Root Cause Analysis Question: Poorly designed mobile banking app with confusing interface

Asked at Google

15 mins

Give an example of a poorly-designed product.

User Experience Analysis Problem-Solving Data Interpretation Banking Fintech Mobile Applications
Fintech Root Cause Analysis Product Design Mobile Apps UX/UI

Introduction

Poorly-designed products can significantly impact user experience, brand reputation, and business outcomes. In analyzing this product issue, I'll follow a systematic framework to identify, validate, and address the root cause while considering both immediate and long-term implications.

The problem at hand is to provide an example of a poorly-designed product. I'll approach this by first clarifying the context, then systematically analyzing potential issues, and finally proposing solutions and preventive measures.

My response will cover issue identification, hypothesis generation, validation, and solution development, focusing on a specific product example.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

To better understand the context, I'd ask the following questions:

  • What specific industry or product category should we focus on?

  • Are we looking at a physical product, software, or a service?

  • Should we consider consumer or enterprise products?

  • Is there a particular aspect of design (e.g., UI/UX, functionality, ergonomics) we should emphasize?

Why this matters: These questions help narrow down the scope and ensure we're addressing the most relevant product design issues.

Hypothetical answer: Let's assume we're focusing on a consumer software product, specifically a mobile banking app, with emphasis on UI/UX and functionality.

Impact on approach: This context allows us to dive deep into digital product design principles and user experience in the fintech sector.

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