Introduction
Defining the success of Practo's appointment scheduling system requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Practo's appointment scheduling system is a digital platform that connects patients with healthcare providers, allowing users to book medical appointments online. Key stakeholders include:
- Patients: Seeking convenient access to healthcare
- Healthcare providers: Looking to optimize patient flow and reduce no-shows
- Practo: Aiming to increase platform usage and revenue
The user flow typically involves:
- Patient searches for a doctor or specialty
- Selects a preferred time slot
- Confirms booking and receives confirmation
This system fits into Practo's broader strategy of digitizing healthcare services and improving access to medical care. Compared to competitors like Zocdoc or Doctolib, Practo has a strong presence in emerging markets, particularly in India.
In terms of product lifecycle, the appointment scheduling system is in the growth stage, with ongoing feature enhancements and market expansion.
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