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Product Management Feature Design Question: PUBG Mobile new feature suggestion for improved team communication

Suggest a new feature for a PUBG mobile game

Product Design Medium Member-only
Product Ideation User Segmentation Feature Prioritization Gaming Mobile Apps Entertainment
Product Strategy User Engagement Mobile Gaming Feature Design Battle Royale

Introduction

Suggesting a new feature for PUBG Mobile is an exciting opportunity to enhance player engagement and satisfaction in the highly competitive mobile gaming market. I'll approach this challenge by first understanding the current game dynamics, identifying user segments, and exploring pain points before proposing innovative solutions. Let's dive in.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're working within the existing PUBG Mobile ecosystem. Is that correct?

Why it matters: This helps frame the solution within existing game constraints and resources. Expected answer: Yes, we're enhancing the current PUBG Mobile game. Impact on approach: We'll need to consider existing game mechanics and player expectations.

  • Are we targeting a specific player segment or looking to attract new players to PUBG Mobile?

Why it matters: This influences the complexity and focus of our feature design. Expected answer: We're primarily looking to engage existing players more deeply. Impact on approach: We'll focus on features that enhance the core gameplay experience.

  • Is there any recent player feedback or data indicating areas of the game that need improvement?

Why it matters: This helps us align our feature with actual player needs. Expected answer: Yes, there's data suggesting players want more variety in gameplay modes. Impact on approach: We'll explore features that add diversity to the gaming experience.

  • Are there any technical limitations or upcoming platform changes we should be aware of?

Why it matters: This ensures our feature is feasible within the current or near-future technical framework. Expected answer: The game is planning to upgrade its graphics engine in the next six months. Impact on approach: We might consider features that could leverage improved graphics capabilities.

Propose the Goal

Given PUBG Mobile's focus on competitive battle royale gameplay, I believe our goal should be to introduce a feature that enhances player engagement and retention by adding a new dimension to the core gameplay. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on a feature that can be implemented within the next quarter and doesn't require a complete overhaul of existing game mechanics?

Based on the answers, I'll assume we're designing a feature for the existing PUBG Mobile game, targeting current players, with a focus on enhancing gameplay variety. We'll work within current technical constraints while considering upcoming graphical improvements.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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