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Product Management Design Question: Real estate investment app interface showing property listings and fractional ownership options

Asked at Meta

15 mins

Build a product for investing in real estate.

Product Design Hard Member-only
Market Analysis User Segmentation Solution Prioritization Real Estate Financial Technology Investment
User Experience Product Design Real Estate Tech FinTech Democratization

Introduction

Building a product for investing in real estate is an exciting challenge that addresses a growing market need. Real estate investment has traditionally been a complex and capital-intensive process, often inaccessible to many potential investors. Our goal is to create a product that democratizes real estate investing, making it more accessible, transparent, and efficient for a broader range of users.

Tip

Does this sound good? Confirm with interviewer

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we approaching this as a new startup venture?

Why it matters: This helps frame the solution within existing constraints or as a blank slate. Expected answer: Let's approach this as a new startup venture. Impact on approach: We'll need to consider building everything from scratch, including user acquisition strategies.

  • Given the broad scope of real estate investing, I'm wondering if we should focus on a specific type of real estate investment, such as residential, commercial, or REITs. What's your perspective on this?

Why it matters: Different types of real estate investments have unique challenges and user needs. Expected answer: Let's focus on residential real estate investments. Impact on approach: We'll tailor our solution to the specific needs and pain points of residential real estate investors.

  • Considering the complexity of real estate transactions, I'm curious about our target user base. Are we aiming for experienced investors, newcomers to real estate, or a mix of both?

Why it matters: The user's experience level will significantly impact the product's features and complexity. Expected answer: We want to cater to both experienced investors and newcomers. Impact on approach: We'll need to design a product with layers of complexity that can serve both novice and experienced users.

Propose the Goal

Given that we're approaching this as a new startup venture focusing on residential real estate, I believe our goal should be to create a user-friendly platform that simplifies the process of investing in residential real estate, making it accessible to a wider range of investors while providing tools for both newcomers and experienced investors. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a mobile app that allows users to browse, analyze, and invest in residential real estate properties?

Based on the answers, I'll assume we're building a mobile app for a startup that aims to democratize residential real estate investing for both new and experienced investors.

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