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Product Management Design Question: Remote cooking education app featuring short technique-focused video lessons

Asked at Meta

15 mins

Create a product to teach cooking remotely.

Product Design Medium Member-only
User Segmentation Feature Prioritization Product Strategy EdTech Food & Beverage Mobile Apps
User Experience Product Design Edtech Mobile Apps Cooking

Introduction

Creating a product to teach cooking remotely is an exciting challenge that aligns with the growing trend of online education and the increasing interest in home cooking. This product has the potential to revolutionize how people learn culinary skills, making it accessible to a wider audience. I'll approach this design challenge by first clarifying the problem, then analyzing the market and user segments, identifying pain points, proposing solutions, and finally defining success metrics.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarify Questions (3 minutes)

  • Is this a product for a specific company, or should I consider it as a standalone startup?

  • Why this matters: The company's existing resources and brand positioning will significantly impact our approach.
  • Hypothetical answer: Let's assume it's a new product for a mid-sized tech company with some experience in online education.
  • Impact: We'll leverage existing infrastructure but may need to build new partnerships in the culinary world.
  • What's our time frame and resource availability for development and launch?

  • Why this matters: This will help us scope the initial product and prioritize features.
  • Hypothetical answer: We have 6 months and a team of 10 developers, 2 designers, and 3 product managers.
  • Impact: We'll need to focus on core features and potentially use off-the-shelf solutions for some components.
  • Do we have any existing user research or data on the target market's cooking habits and learning preferences?

  • Why this matters: This will guide our user segmentation and feature prioritization.
  • Hypothetical answer: We have survey data showing increased interest in home cooking, especially among millennials and Gen Z.
  • Impact: We'll tailor our product to younger, tech-savvy users who are new to cooking.

Propose the Goal

Given our company's focus on online education and the growing interest in home cooking, I believe our goal should be to create an engaging, interactive platform that makes learning to cook accessible and enjoyable for beginners and intermediate home cooks. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a mobile app that offers on-demand video lessons and interactive features like live Q&A sessions with chefs?

Based on the answers, I'll assume we're building a mobile-first app with video content and interactive features, targeting younger adults who are interested in learning to cook but may lack time or confidence.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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