Introduction
Enhancing the search functionality on Sky.Garden to help customers find products faster is a critical objective that can significantly impact user experience and business performance. As we dive into this challenge, we'll explore user segments, pain points, and potential solutions to improve the search experience. I'll outline a strategic approach to tackle this problem, considering both immediate improvements and long-term innovations.
Step 1
Clarifying Questions
Why it matters: Determines the scale of the search problem and potential indexing challenges. Expected answer: Large catalog with rapid growth, 100,000+ products, 1000+ new items daily. Impact on approach: Would focus on scalable search architecture and real-time indexing solutions.
Why it matters: Helps prioritize search improvements versus category navigation enhancements. Expected answer: 60% of users primarily use search, with an average of 2-3 queries per session. Impact on approach: Would emphasize search accuracy and suggest features like auto-complete and related searches.
Why it matters: Identifies competitive gaps and specific areas for improvement. Expected answer: Lagging in speed and relevance, with users complaining about irrelevant results and slow load times. Impact on approach: Would prioritize search algorithm refinement and performance optimization.
Why it matters: Aligns solution with overall business strategy and goals. Expected answer: Rapid growth phase, focusing on increasing conversion rates and average order value. Impact on approach: Would focus on features that directly impact purchase decisions and cart value.
Tip
Now that we've established some context, let's take a brief moment to organize our thoughts before moving on to user segmentation.
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