What features could we add to SnapScan's QR code scanning to differentiate it from competitors?

Introduction

To differentiate SnapScan's QR code scanning feature from competitors, we need to explore innovative additions that enhance user experience and provide unique value. I'll analyze the current product context, identify key user segments, pinpoint critical pain points, and propose strategic solutions to set SnapScan apart in the market.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking SnapScan might be facing increased competition in the QR code scanning space. Could you share insights on our current market position and who our main competitors are?

Why it matters: Determines the focus of our differentiation strategy Expected answer: SnapScan is a top 5 player, competing with native smartphone camera apps and dedicated QR readers Impact on approach: Would influence whether we focus on niche features or broad improvements

• Considering user behavior, I'm curious about the primary use cases for SnapScan. What are the top 3 scenarios where users typically engage with our QR scanning feature?

Why it matters: Helps identify areas for targeted improvements Expected answer: Payment processing, information retrieval, and contact sharing Impact on approach: Would guide feature development to enhance these core use cases

• Regarding product lifecycle, where does SnapScan currently stand? Are we in a growth phase looking to expand our user base, or a maturity phase focusing on retention and monetization?

Why it matters: Influences the balance between acquiring new users and enhancing value for existing ones Expected answer: Late growth phase, with a focus on both acquisition and retention Impact on approach: Would lead to a dual strategy of innovative features for new users and optimizations for existing ones

• In terms of company alignment, what are the key metrics or OKRs driving this improvement initiative? Are we primarily focused on user growth, engagement, or revenue?

Why it matters: Ensures our improvements align with overall business objectives Expected answer: Balanced focus on user retention and revenue growth Impact on approach: Would prioritize features that both retain users and create monetization opportunities